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Many companies in recent years have moved away from relying solely on catalog gross sales, augmenting them with on-line gross sales or direct retail. The move towards on-line sales includes long-established division store chains similar to Sears and JCPenney that relied closely on catalog gross sales. However, many lengthy-established catalog merchants have gone out of enterprise in recent years including Best Products , Brendle’s , Ellman’s , KeyMid , Montgomery Ward , Rink’s , H. J. Wilson Co. , Service Merchandise , Sterling Jewelry & Distributing Company and Consumers DistributingThe Houston Jewelry & Distributing Company division of Sterling Jewelry & Distributing Company was efficiently reconfigured as a full service high-quality jewellery and reward retailer in 1993 and has been in operation ever since. Houston Jewelry stays the only former catalog showroom to successfully return to a traditional jewelry format.
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